The launch came off with an upscale party at the trendy Coco Lounge in Accra, featuring an electrifying fashion show with some of Ghana’s top makeup artists.
Guests were treated to a vibrant procession of fashion shows with exciting themes ranging from Crazy Carnival and Funky Brides to Haute Avant-Garde, Glow in the Dark and Glam Night Out. The shows featured beautiful models whose faces were used as a canvas for the makeup artists to creatively express their unique styles using Maybelline New York makeup.
Maybelline Fashion Show – Funky Bride
Maybelline Fashion Show – Glow in the Dark
Maybelline Fashion Show -Glam Night Out
Brand Manager for Maybelline New York in Ghana, Aretha Yorke Sabeng said: “Maybelline New York is a brand that empowers women to make a statement, explore new looks as well as flaunt their own creativity and individuality. Hence we created a diverse and inspiring fashion show that allowed us to demonstrate how this can be interpreted locally. Maybelline is now available in Ghana, giving women the opportunity to have trendy, high quality and affordable makeup that allows them to achieve the latest looks from the catwalk effortlessly.”
Aretha Yorke Sabeng – Maybelline New York brand manager for ghana
Maybelline New York is just the latest brand under the L’Oréal Group umbrella to launch in Ghana, joining popular brands like Dark and Lovely and Blue Ice.
Executive General Manager of L’Oréal West Africa, Jean-Dominique De Ravignan said: “L’Oréal has been in Ghana since the year 2000 and during this time we have grown the business significantly thanks to the peaceful and warm nature of the country and its people. Launching Maybelline New York in Ghana as it celebrates its 100th anniversary, is a giant step for us. However we are very excited at what the future holds and we are confident that the brand will do well in this market.”
Guest & Marie Humbert