Facebook has teamed up with nine news publishers to launch a feature that will allow them to publish articles directly on the network's mobile news feeds
Sharing articles on Facebook's mobile app is more and more common.
The new feature makes it far faster.
As it stands, it takes about eight seconds to load articles.
And this is by far the single slowest content type on Facebook, it said.
'As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook,' it said.
'Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.'
The move also makes it easier for publishers to add interactive features.
'Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways.
'Zoom in and explore high-resolution photos by tilting your phone.
'Watch auto-play videos come alive as you scroll through stories.
'Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.'
Publishers can sell advertisements in their articles and keep the revenue, or use Facebook's Audience Network to monetize unsold inventory.
'Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook' said Facebook Chief Product Officer Chris Cox.
'Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.'
Publishers will also be able to track data and traffic through comScore and another tools.
The nine partners are The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild, Facebook said.
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Source: DailyMail
